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AppsFlyer alternative

AdShift vs AppsFlyer: attribution at $0.03 per install

Mobile attribution for Android and iOS: you pay for attributed installs only, and your data goes to your own data warehouse or bucket.

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12,000 attributed installs free in your first year. No card.

  • Public price

    $0.03

    per attributed install

  • First 3 months

    Every add-on included

    Data export, ad revenue and more

  • Built in the EU

    Your data stays in the EU

    Independent, not owned by an ad network

The product

What you get with AdShift

Attribution, revenue and your raw data in one place. Everything below is live today.

Independent by design

AdShift is an independent MMP, not owned by any ad network, so attribution has no stake in which network gets the credit.

Cost import and ROAS, basic fraud protection and deferred deep links are Growth features. Data export, ad revenue by install source, subscription revenue, custom dashboards and branded link domains are add-ons, priced individually. All of them are switched on for the first 3 months of every account.

Dashboards

See your sources side by side

Put up to five sources on one chart and switch between trend and composition. Build your own dashboards from the metrics you care about.

  • Cohorts, retention and LTV
  • Custom dashboards
  • Roles and permissions for your team
AdShift dashboard chart comparing daily impressions from TikTok, Google Ads and Meta Ads

Overview

Installs, revenue and cost on one screen

Paid and organic installs next to revenue and ad spend. Filter by app, date range, country, campaign and media source.

  • Cost import and ROAS
  • Ad revenue and subscription revenue by install source
  • Basic fraud protection
AdShift overview screen with total, organic and non-organic installs, revenue and cost

AdShift and AppsFlyer

Three things to compare

What AdShift does first, then what AppsFlyer publishes about the same thing.

  1. Price per install

    AdShift costs $0.03 per attributed install after 12,000 free installs in your first year.

    AppsFlyer lists $0.07 per conversion on its Growth plan after the first-year welcome package. [1]

  2. You pay for new installs only

    AdShift bills attributed installs only. Re-engagements, in-app events, purchases and organic installs are free.

    AppsFlyer counts an install, a re-engagement or a re-attribution as a conversion. [1]

  3. Three months to try every add-on

    Every new AdShift account has all add-ons, data export and ad revenue by install source among them, switched on for its first 3 months.

    AppsFlyer's welcome package includes 30 days of access to select premium add-ons. [1]

Comparison

AdShift and AppsFlyer at a glance

Price per unitAdShift$0.03 per attributed install above the free allowance.AppsFlyer$0.07 per conversion on Growth, after the Welcome Package. Enterprise: custom pricing. [1]
What is billedAdShiftAttributed installs only. Re-engagements are measured but not billed; in-app events, purchases and organic installs are free.AppsFlyerConversions: an install, a re-engagement or a re-attribution from a measured campaign. Organic installs are not counted. [1]
Free allowanceAdShift12,000 attributed installs in your first year. Growth features and add-ons are switched on for the first 3 months.AppsFlyerWelcome Package (Zero and Growth plans): 12,000 free conversions within the first 12 months, plus 30 days of select premium add-ons. [1]
Data exportAdShiftRaw data and aggregated reports to BigQuery, Snowflake, Amazon S3, Google Cloud Storage and Azure Blob Storage, hourly or daily. An add-on, included for your first 3 months.AppsFlyerData report exports on Growth and Enterprise. Push API, Pull API and Data Locker on Enterprise only. [1]
SKANAdShiftSKAN Conversion Studio, postbacks, AdAttributionKit, and iOS installs counted once.AppsFlyerSKAdNetwork support is part of the Welcome Package on Zero and Growth. The plan comparison lists SKAN Conversion Studio and SKAN null CV modeling. [1]
Fraud protectionAdShiftBasic fraud protection on Growth, and on Free for your first 3 months; it flags suspicious traffic.AppsFlyerBasic fraud protection on Growth and Enterprise. Advanced fraud protection (Protect360) on Enterprise. [1]

The AppsFlyer column repeats what AppsFlyer publishes about its own product. Numbers in brackets lead to the sources at the bottom of this page.

Pricing

What it costs at your volume

Set your monthly attributed installs and see the AdShift bill next to what AppsFlyer publishes.

Cost calculator

See your bill before you sign up

50,000
1,0001,000,000

Your AdShift cost

$1,470per month, averaged over your first year

600,000 attributed installs in the first year
$17,640 per year
First 12,000 (first year only)
$0
588,000 installs × $0.03
$17,640

AdShift bills attributed installs only. Organic installs, in-app events and purchases are free. The 12,000 free installs apply to your first year only, so the monthly figure is a first-year average.

The same volume at public list prices

  • AdShift$1,470

    Growth includes cost import and ROAS, basic fraud protection and deferred deep links. Add-ons are priced individually and are not in this figure.

  • AppsFlyer49,000 × $0.07$3,430

    AppsFlyer lists Data Locker (raw data delivery) as a premium feature.

Sources and assumptions

  • AdShift: 12,000 attributed installs free in your first year, then $0.03 per attributed install. For this comparison the free allowance is spread evenly over 12 months.
  • AppsFlyer: $0.07 per conversion on Growth. Its welcome package of 12,000 free conversions in the first 12 months is deducted and spread over 12 months, so the figure is for the first year. AppsFlyer counts installs, re-engagements and re-attributions as conversions. Source: appsflyer.com/pricing, checked on 14 November 2026.

Add-ons are not in these totals: neither AdShift nor the other vendors publish add-on prices. Larger accounts usually negotiate individual rates.

Already using another MMP?

Check AdShift before you change anything

Nothing in your AppsFlyer setup has to change while you look at AdShift. The Free plan has no contract and no card, so you decide once you have seen your own numbers.

How it works next to your current MMP

  1. Start on the Free plan

    Create an account and add your app. No contract, no card and no sales call.

  2. Add the SDK when it suits you

    The AdShift SDK works in the same build as the AppsFlyer SDK, so your current measurement keeps running and both see the same traffic.

  3. Decide on your own numbers

    Compare attributed installs, cost and revenue by source. Stay with AppsFlyer, move to AdShift or keep both: there is nothing to cancel.

Listonic, a grocery list app with 30M+ downloads, measures ad revenue with AdShift.

Read the case study

Frequently asked questions

Yes. The AdShift SDK can be added to your app next to your current measurement SDK. Both measure the same traffic, so you can compare installs and revenue by source before you change anything.

Check AdShift on your own traffic

Start free with 12,000 attributed installs in your first year, or book a demo and we will go through your setup together.

Start freeBook a demo

12,000 attributed installs free in your first year. No card.

Sources

Everything this page says about AppsFlyer comes from the public pages of AppsFlyer listed below, checked on 12–15 November 2026. Plans and prices change, so check the vendor's page for current terms.

  1. [1] AppsFlyer pricing: plans, plan comparison and FAQ: https://www.appsflyer.com/pricing/

AppsFlyer is a trademark of its owner; AdShift is not affiliated with AppsFlyer. Other product names mentioned on this page belong to their owners.

AppsFlyer alternative at $0.03 per install | AdShift