iOS & SKAN
Optimize and scale your iOS campaigns. Our next-generation, machine learning innovations keep you in control of your growth amidst the ever-shifting privacy landscape.
Accelerate your time-to-market and iOS UA efforts with seamless integration and configuration.
Leverage comprehensive SKAN measurement and analytics for effective, real-time decision making.
Overcome measurement gaps and regain data transparency on all iOS campaigns.
Benefit from our privacy-centric iOS and SKAN measurement framework to maximize campaign performance and ROI.
Cutting-edge SKAN toolkit
Our set of SKAdNetwork tools empowers you from A-Z with an effortless setup, actionable measurement, and game-changing insights.
Smart, easy, and effective conversion value mapping. Measure iOS campaigns with confidence, tailored for mobile marketers and powered by next-generation machine learning algorithms.
Never miss a beat with real-time SKAN metric reporting and campaign visualization. Stay ahead with comprehensive analytics that reveal true campaign performance.
Industry-leading SKAN 4 integrations and an extensive partner network. Connect seamlessly with all major ad networks and platforms.
Always up-to-date spend data for strategic cost optimization and ROI-driven decisions. Track your investment across all iOS channels in real-time.
ATT opt-in best practices
Make the most out of your pre-prompt design and app flow logic to enhance consent rates and improve user experience. Strategic timing and clear messaging can significantly boost your ATT opt-in rates.
Smart, easy, and effective conversion value mapping. Measure iOS campaigns with confidence. Tailor-made for mobile marketers and powered by next-generation, machine learning algorithms, Conversion Hub is your in-house SKAN expert.
Navigate the iOS privacy landscape with confidence using our comprehensive SKAN measurement and optimization tools.
Accelerate your time-to-market and iOS UA efforts. From setting up custom-made conversion values to equipping you with extensive integrations, you can leave the iOS and SKAN heavy lifting to us.
Leverage comprehensive SKAN measurement and analytics for effective, real-time decision making. Level-up iOS campaign performance and increase ROI.
Overcome measurement gaps, regain your data transparency on all iOS campaigns, and reap the rewards of getting the full picture of the performance metrics you need, when you need them.
Advanced machine learning and predictive analytics help you navigate the privacy-first iOS ecosystem with confidence.
Our KPI modeling feature fills in the measurement gaps on SKAN 4, ensuring there's no missing pieces. Get complete visibility into your campaign performance even when data is limited.
From tailored CV mapping to LTV estimations, leverage AI-driven predictions to accurately forecast user value. Make data-driven decisions with confidence.
Measurement challenges
Compared to traditional attribution methods, SKAdNetwork poses significant measurement difficulties. The key complexity is in learning to extrapolate precise and actionable insights from aggregated data.
User acquisition, attribution, and measurement of campaign performance are all significantly more challenging when working with SKAN because advertisers have less visibility into user level data and metrics.
With delayed postbacks, making lightning fast optimizations to campaigns and budget allocation is not really possible. Postbacks can be delayed anywhere between 24-144 hours depending on the measurement window.
Because no device- or user-level data is collected or shared, it's not possible to measure or attribute re-engagements. This limits your ability to track returning users.
It's essential that marketers learn how to link their strategic vision and core KPIs to the in-app events and revenue ranges that can be mapped to conversion values, as this is the only way to extrapolate insights from SKAN.
Transform your iOS marketing strategy with AdShift's comprehensive SKAN solutions and next-generation measurement tools.