iOS & SKAN
Success on iOS made simple
Optimize and scale your iOS campaigns. Our next-generation, machine learning innovations keep you in control of your growth amidst the ever-shifting privacy landscape.
Effortless setup
Accelerate your time-to-market and iOS UA efforts with seamless integration and configuration.
Actionable measurement
Leverage comprehensive SKAN measurement and analytics for effective, real-time decision making.
Empowering insights
Overcome measurement gaps and regain data transparency on all iOS campaigns.
Meet your goals on iOS. Then exceed them.
Benefit from our privacy-centric iOS and SKAN measurement framework to maximize campaign performance and ROI.
Cutting-edge SKAN toolkit
Transform your SKAN strategy with one comprehensive toolkit
Our set of SKAdNetwork tools empowers you from A-Z with an effortless setup, actionable measurement, and game-changing insights.
Conversion Hub
Smart, easy, and effective conversion value mapping. Measure iOS campaigns with confidence, tailored for mobile marketers and powered by next-generation machine learning algorithms.
SKAN Analytics
Never miss a beat with real-time SKAN metric reporting and campaign visualization. Stay ahead with comprehensive analytics that reveal true campaign performance.
SKAN Partners
Industry-leading SKAN 4 integrations and an extensive partner network. Connect seamlessly with all major ad networks and platforms.
SKAN Ad Spend
Always up-to-date spend data for strategic cost optimization and ROI-driven decisions. Track your investment across all iOS channels in real-time.
ATT opt-in best practices
Supercharge your approach to getting the opt-in
Make the most out of your pre-prompt design and app flow logic to enhance consent rates and improve user experience. Strategic timing and clear messaging can significantly boost your ATT opt-in rates.
Conversion Hub
Smart, easy, and effective conversion value mapping. Measure iOS campaigns with confidence. Tailor-made for mobile marketers and powered by next-generation, machine learning algorithms, Conversion Hub is your in-house SKAN expert.
Remove the guesswork and enjoy limitless growth on iOS
Navigate the iOS privacy landscape with confidence using our comprehensive SKAN measurement and optimization tools.
Effortless setup
Accelerate your time-to-market and iOS UA efforts. From setting up custom-made conversion values to equipping you with extensive integrations, you can leave the iOS and SKAN heavy lifting to us.
Actionable measurement
Leverage comprehensive SKAN measurement and analytics for effective, real-time decision making. Level-up iOS campaign performance and increase ROI.
Empowering insights
Overcome measurement gaps, regain your data transparency on all iOS campaigns, and reap the rewards of getting the full picture of the performance metrics you need, when you need them.
Powering your iOS performance with next-generation tech
Advanced machine learning and predictive analytics help you navigate the privacy-first iOS ecosystem with confidence.
Modeling
Our KPI modeling feature fills in the measurement gaps on SKAN 4, ensuring there's no missing pieces. Get complete visibility into your campaign performance even when data is limited.
Predictions
From tailored CV mapping to LTV estimations, leverage AI-driven predictions to accurately forecast user value. Make data-driven decisions with confidence.
Measurement challenges
Understanding SKAdNetwork measurement challenges
Compared to traditional attribution methods, SKAdNetwork poses significant measurement difficulties. The key complexity is in learning to extrapolate precise and actionable insights from aggregated data.
Less precision across the board
User acquisition, attribution, and measurement of campaign performance are all significantly more challenging when working with SKAN because advertisers have less visibility into user level data and metrics.
Delays in receiving data
With delayed postbacks, making lightning fast optimizations to campaigns and budget allocation is not really possible. Postbacks can be delayed anywhere between 24-144 hours depending on the measurement window.
Re-engagement measurement isn't possible
Because no device- or user-level data is collected or shared, it's not possible to measure or attribute re-engagements. This limits your ability to track returning users.
Working with conversion values
It's essential that marketers learn how to link their strategic vision and core KPIs to the in-app events and revenue ranges that can be mapped to conversion values, as this is the only way to extrapolate insights from SKAN.
Frequently asked questions
We make your success on iOS our mission. Get started today.
Transform your iOS marketing strategy with AdShift's comprehensive SKAN solutions and next-generation measurement tools.