European Funds
AdShift – an advanced Mobile Measurement Platform
Project co-funded by the European Union
Project goal
The project develops the AdShift platform into a full production release of an advanced Mobile Measurement Platform and brings it to market.
Project tasks
The project covers:
- integration and deployment features of the platform,
- modules that automate configuration and handle data processing and data quality,
- forwarding data to external analytics tools and data warehouses,
- further advertising-partner integrations and a SKAdNetwork module for iOS,
- reporting, analytics and dashboard features,
- pilot, testing, sales and marketing activities.
Target groups
The results of the project are aimed at:
- small and medium-sized enterprises running mobile campaigns,
- e-commerce companies,
- game studios,
- mobile app owners and publishers.
Project results
- the full production release of the AdShift platform brought to market,
- shorter measurement setup times and lower risk of integration errors,
- start of sales and rollout of the target business model.
Funding
- Total project value
- PLN 740,958.75
- European Funds contribution
- PLN 599,781.25
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