Take control of your marketing data.

Marketing analytics

Move faster with data-backed marketing decisions

Get accurate insights and act quickly on your campaign data. Our analytics workspace brings every signal into one view so you can double down on what works and stop what doesn’t.

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Unified view

See every campaign and cohort from one command center.

Always current

Refresh schedules adapt to your reporting cadence.

Shared workspace

Give growth and product a single narrative to operate from.

Proven impact

Transform campaign insights into growth

Teams rely on this workspace to align KPIs, storytelling, and execution.

Give every stakeholder the same trusted performance view.
Share narrative-ready dashboards that keep teams coordinated.
Move from question to action without waiting on manual reports.
Connect acquisition, engagement, and revenue signals in one workspace.

ROI clarity

Turn spend signals into confident ROI decisions

Link ad spend, purchase revenue and subscription flows in a single thread so everyone knows which motions truly earn their keep.

Track every campaign against the money metrics that matter - spend, payback, ROAS, margin, and cash flow.

Distribute ROI storyboards that keep marketing, product, and finance aligned on the same data-backed narrative.

Catch budget drift early and shift investment toward the channels and creatives that prove profitable.

The analytics workspace surfaces the signals that matter for every team.

Performance pillars you can rely on

Each pillar is built to answer a critical question across acquisition, engagement, and revenue without jumping between tools.

User acquisition intelligence

UA insights

Identify user growth, gross profit trends, and cohort performance over any time range to gauge UA efficiency.

SKAN clarity

iOS ready

Quickly understand SKAN metrics so you can react to iOS performance shifts and stay ahead on optimization.

Monetary metrics

ROI focus

Unify ad spend, purchases, and ad revenue reporting to monitor ROAS and lifetime value with confidence.

Cohorts & journeys

Behavior

Measure user behavior across cohorts, KPIs, and funnels to see how experiences influence retention and revenue.

CTV impact

Cross-device

Determine exactly how CTV ads influence installs, post-install events, and cross-device journeys in real time.

Always-on archive

History

Keep every past data point within reach—no archiving, no cold storage—so retro analyses, compliance checks, and planning cycles stay effortless.

Live walkthrough

See the analytics workspace in action

Connect with our team and explore how unified dashboards, alerts, and exports give you full visibility into performance.

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Build dashboards that drive results

Show only the KPIs that matter to your business, set automated alerts, and share insights across teams.

Shift budget to profitable campaigns

Identify which campaigns actually generate revenue and reallocate spend to the winners instantly.

Spot opportunities before competitors

Surface hidden revenue opportunities and scale successful strategies ahead of the market.

SKAN & privacy

Quickly understand SKAN metrics to act fast

Aggregated measurement should not feel like a black box. Our analytics layer decodes SKAdNetwork postbacks, explains timers and crowd-anonymity tiers, and shows how each value conversion fuels your iOS learning loop.

Decode the signals

See SKAN timers, conversion values, and cohorts alongside deterministic data so you can cross-check performance with confidence.

Act with guidance

Guided commentary highlights when SKAN signals clash with deterministic metrics, flags creative refresh opportunities, and keeps iOS discussions anchored in facts.

Analytics Features

Comprehensive Analytics

Explore the key features and capabilities of our analytics workspace.

Mobile-first growth has turned every campaign into an intricate web of impressions, installs, and post-install events. Teams need analytics that keeps up with fast-moving spend, fragmented journeys, and privacy-first guardrails - otherwise insights arrive after the opportunity fades.

The analytics workspace brings the best parts of a whitepaper-style breakdown into the product: clear explanations of attribution windows, deterministic versus aggregated modeling, and the connective tissue that links measurement to revenue. Instead of stitching together PDFs and spreadsheets, you can live in a workspace that documents the why behind every chart.

  • Blend deterministic signals with aggregated SKAN outputs for a balanced perspective.
  • Anchor every team to shared definitions of installs, cohorts, and cost so conversations stay aligned.
  • Document methodology changes alongside the data so new stakeholders understand context instantly.

UA leaders track more than CPI. They monitor gross profit trends, creative fatigue, and the relationship between spend velocity and quality installs. The workspace surfaces these signals in a single narrative view so you can benchmark campaigns over days, weeks, or entire quarters without rewriting dashboards.

Slice growth by geo, partner, or creative concept, then bookmark those explorations as reference stories for marketing, finance, and product. Everyone understands why certain channels are scaling while others pause.

Aggregated measurement should not feel like a black box. Our analytics layer decodes SKAdNetwork postbacks, explains the timers and crowd-anonymity tiers, and shows how each value conversion contributes to your iOS learning loop.

Use guided commentary to spot when SKAN signals disagree with deterministic data, learn which campaigns need creative refreshes, and keep iOS performance conversations grounded in facts rather than guesswork.

Marketing teams need a living picture of ad spend, in-app purchases, subscription renewals, and ad revenue. The workspace connects these monetary sources so product, finance, and growth operate from a shared ledger.

Instead of hunting for raw CSVs, you can inspect ROAS, payback, and contribution margins in context - complete with annotations that explain why certain lines moved.

Cohort analysis reveals whether install surges translate into durable engagement. The workspace lets you layer retention, sessions, revenue events, re-attribution, and uninstall trends over any cohort definition.

Combine these findings with qualitative notes so optimization, lifecycle marketing, and product design pull in the same direction.

CTV budgets no longer operate in isolation. The workspace maps how streaming activations influence mobile installs, CTV app launches, and downstream events - all in the same canvas.

With that context, you can tell richer cross-device stories and make planning decisions without exporting data into a separate BI project.

Historical data is strategic capital. The workspace keeps every record within reach, so audits, experimentation backtests, and seasonality studies never stall because a window expired.

Pair curated exports with governed API access and you can feed warehouses, dashboards, and partner tools without losing oversight of how data is used.

FAQs

It centralizes performance, cost, and engagement signals in one workspace so you immediately see which campaigns are pulling their weight.

Acquisition leads, lifecycle teams, revenue ops, and analysts who need dependable insight across every mobile campaign.

Update cadence depends on the data source. Many partner feeds refresh hourly (or faster), while some sources update less frequently. We surface timestamps so you can see how fresh each metric is.

Dashboards are configurable by the KPIs you care about and can be grouped by dimensions like channel, campaign, geography, and time range. Create views per stakeholder and share them across teams.

Yes. You can explore the analytics suite on a complimentary tier before committing to a paid plan.

Ready to turn insights into impact?

Bring campaign, cost, and revenue data together and invest in what really works.

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Marketing Analytics Dashboard | Real-Time Campaign Insights | AdShift