Parallel run: test AdShift next to your current MMP
Add the AdShift SDK beside the one you have and compare installs, events and revenue on your own traffic. Your current SDK, links and partner settings stay as they are.
12,000 attributed installs free in your first year. No card.

What you can do
What you compare
Installs by source
Put AdShift's installs per source beside your current tool's: see whether both agree on who brought the user
Read re-attributions and re-engagements separately: explain differences that come from attribution windows

Events and revenue
Compare event counts and revenue per event: confirm nothing is lost between the two SDKs
Send the same events from the same places in the code: keep the comparison fair

Cohorts
Compare retention and eCPI by install week: check that both tools describe the same users
Read cohorts from the day the SDK went live: AdShift measures from that day and imports no history

AdShift is an independent MMP, not owned by any ad network, so attribution has no stake in which network gets the credit.
How it works
What your developers do
Add and start the SDK
Android and iOS, also Flutter, React Native and Unity. The panel shows when SDK traffic from your app arrives.
Map the events you already send
Purchases with revenue and currency, registrations and key milestones, in the same places as today.
Connect partners and verify
Turn on your ad networks, register a test device and check a test install. On iOS, one tool keeps the SKAN conversion value.
Free and Growth
What a parallel run costs
Free
$0for 12,000 attributed installs in your first year
What's included:
- The SDK next to your current one, on Android and iOS
- Attribution, event, cohort and SKAN reports
- Onboarding checklist and test devices
Growth
$0.03per attributed install after that
What's included:
- Cost import and ROAS reports
- Every Growth feature and add-on is on for your first 3 months
Only attributed installs are billed. Organic installs, in-app events and purchases are free.
Add-ons: Ad revenue by install source · Data export, to compare both tools in your warehouse. Growth features and add-ons are on for your first 3 months. Add-ons are priced individually after your first 3 months.
Frequently asked questions
Not in your reports: each tool counts installs on its own, and AdShift bills only the installs it attributes itself. In your ad accounts a connected network receives conversions from both tools, so keep one of them as the primary conversion.
We do not publish a benchmark. The SDK documentation states that events are written to a queue on the device and sent in the background, and that on iOS start() waits for no network call.
Only one tool can manage the conversion value. During a parallel run the AdShift iOS SDK can switch its SKAN handling off while the rest of the measurement keeps working.
No. AdShift measures from the day its SDK is live in your app, so reports and cohorts start on that day.
Check AdShift on your own traffic
Start free with 12,000 attributed installs in your first year, or book a demo and we will go through your setup together.
12,000 attributed installs free in your first year. No card.