A plan for every app
Start with a free pilot, then move into a monthly plan with included usage and transparent overage.
Full platform pilot
Free / Pilot
Ideal for apps seeking basic mobile attribution and measurement
What's included:
- Basic mobile attribution tracking
- Real-time campaign measurement
- Analytics dashboard
- Shared implementation support channel
- In-app event tracking
- Pilot onboarding
Free pilot includes up to 10K attributed conversions per month during the pilot period. After the pilot, continue on Growth, App Analytics, or Enterprise based on usage and feature needs.
Sign up freePay-as-you-go
Growth
Best for startups requiring comprehensive measurement as they scale
What's included:
- Everything in Free / Pilot
- Core paid and organic attribution
- SKAN basics and partner postbacks
- Basic ad revenue, ROAS & LTV reporting
- Campaign and revenue parameters
- Priority support
Usage-based pricing for attributed conversions, with transparent monthly billing as you scale.
Sign upCustom pricing
Enterprise
For apps that need advanced revenue reconciliation, higher limits, custom data workflows, and hands-on support
What's included:
- Everything in Growth
- Advanced integrations and event governance
- Advanced ad revenue reconciliation
- Higher conversion limits
- CDP-like raw data forwarding add-on
- Hands-on implementation support
Compare plans
Want to know which plan is right for you? Here are the details behind each package.
| Feature | Free / Pilot | Growth | Enterprise |
|---|---|---|---|
| Attribution and Measurement | |||
Support for Android and iOS SDK support for the two main mobile platforms. | |||
Mobile attribution Attribute installs and in-app actions to the campaigns and channels that drove them. | |||
Real-time mobile measurement and reporting See campaign and event performance update as data arrives. | Basic | ||
Click and impression-based attribution Connect clicks and impressions to installs and later in-app actions. | |||
Multi-touch attribution Use more than one touchpoint to understand the conversion path. | – | Planned | Planned |
Unlimited organic installs, impressions, and clicks Organic activity is measured without counting it as paid conversions. | |||
Configurable in-app events Track app-specific actions such as purchases, onboarding milestones, ad impressions, or subscriptions. | Governance | ||
Customizable lookback windows for attribution models Control how long after a click or impression a conversion can be attributed. | |||
Targeting validation rules Rules that validate campaign traffic and flag suspicious or misconfigured attribution patterns. | – | Basic | Custom rules |
Comprehensive iOS 14.5+ measurement solutions Measurement approach for privacy-limited iOS campaigns, including SKAN-related reporting. | |||
SKAN Conversion Studio Configure which revenue or event signals are encoded into SKAN conversion values. | |||
SKAN null CV diagnostics Explain when SKAN postbacks arrive without a usable conversion value. | – | ||
Single Source of Truth Deduplicate SKAN and SDK-attributed installs so teams avoid double counting. | – | ||
AdShift Integrator for guided SDK setup Guided setup for standard SDK integration, with no developer required for common configurations. | – | Planned | Planned |
| Analytics and Reporting | |||
Activity View event drill-down Break down in-app events by source, campaign, event name, users, count, and revenue. | – | ||
Attribution sources and marketing channels Supported ad networks, owned channels, and campaign sources visible in reports. | |||
Event tracking Measure meaningful in-app actions such as purchases, subscriptions, ad impressions, or onboarding steps. | Event taxonomy governance | ||
LTV analytics Connect acquisition cohorts to downstream value over time. | – | ||
Customizable dashboards Let teams shape dashboard views around their own KPIs and workflows. | – | ||
Cohort and retention reports Track how user groups behave after install and how value changes over time. | – | ||
Pivot reports Flexible breakdowns by app, source, campaign, country, event, and revenue dimension. | – | Rich breakdowns | Custom breakdowns |
Ad monetization dashboard Analyze ad revenue and monetization performance by market, source, and cohort. | – | Advanced reconciliation | |
| Deep Linking Suite | |||
Direct deep linking, deferred deep linking Direct opens an installed app to the right screen; deferred preserves that destination through install. | |||
Campaign deep links Links for ads, email, QR, or web-to-app journeys that route users to the intended app destination. | Pilot links | Ad, email and QR links | Advanced routing rules |
Short links and QR codes Create trackable links and QR entry points for owned-media or offline campaigns. | Pilot links | ||
Click reporting See which links and placements produce clicks before they become installs or events. | |||
Branded links and domains Use customer-controlled link domains for trusted campaign links. | Pilot links | ||
Smart banners / web-to-app journeys Website banners or prompts that move mobile visitors into the app with attribution context. | Planned | Planned | Planned |
| ROI Reporting | |||
Cost aggregation Bring partner spend into AdShift so campaign cost and performance can be read together. | – | ||
Basic ad revenue, ROAS and LTV reporting Connect acquisition source to revenue so marketers can see payback, ROAS, and LTV. | – | Advanced reconciliation | |
Advanced ad revenue reconciliation Reconcile revenue differences across mediation, ad networks, and custom demand sources. | – | – | Add-on |
Subscription revenue reporting Growth reports subscription events and revenue sent through tracking. Enterprise adds reconciliation and normalization across plans, trials, renewals, cancellations, refunds, currencies, stores, and subscription cohort LTV. | – | Event-based reporting | Revenue reconciliation |
Data corrections Adjust or repair reporting issues when source data arrives late or needs reconciliation. | – | – | Planned |
| Fraud Protection | |||
Basic fraud protection Baseline checks for suspicious clicks, installs, or attribution patterns. | – | ||
Fraud validation rules Configurable rules for filtering or flagging traffic quality issues. | – | Basic | Custom rules |
Post-attribution protection Detect suspicious behavior after attribution, not only at click or install time. | – | – | Planned add-on |
Advanced fraud detection Deeper fraud scoring and anomaly detection for larger paid acquisition programs. | – | – | Planned add-on |
Professional fraud analysis Hands-on investigation of suspicious traffic patterns for larger accounts. | – | – | Planned service |
| Raw Data and APIs | |||
Measurement APIs Programmatic access for teams that need custom data workflows. | – | – | Custom / planned |
Customer webhooks Send selected attribution or event signals to a customer's backend or data workflow when they happen. | – | Standard webhooks | Custom webhooks |
Raw data / warehouse forwarding Add-on for event-level raw data exports or managed forwarding to a warehouse/downstream tool, similar to a lightweight CDP pipeline. | – | – | Add-on |
| Integrations | |||
Partner integration for retargeting campaigns Connect campaign data with retargeting partners and activation workflows. | |||
Media partners Connections with media sources used for campaign measurement and reporting. | Selected partners | Custom partners | |
Direct publishers and SRNs Support for self-reporting networks and direct publisher integrations. | Selected partners | Custom partners | |
Ad networks Network integrations for attribution, cost, and campaign reporting. | Selected partners | Custom partners | |
Tech partners Connections to analytics, monetization, subscription, and customer data tools. | – | Selected partners | Custom partners |
Custom Integrations Non-standard partner, data, or internal system integrations built around customer needs. | – | – | |
Partner postbacks Send attributed installs, conversions, or in-app events back to ad partners for optimization and reporting. | Selected partners | Standard postbacks | Custom postbacks |
| Support and Services | |||
Shared implementation support channel A shared working channel with the customer team for onboarding, QA, and ongoing questions. | |||
Global support Support coverage for teams operating across markets and time zones. | – | ||
Fast response times Higher-priority response expectations for paid and enterprise customers. | – | ||
Implementation and migration support Hands-on help with SDK setup, data QA, partner mapping, and migration from another MMP. | Pilot onboarding | Standard | Hands-on |
Dedicated customer success Named owner for enterprise onboarding, adoption, and business reviews. | – | – | |
| Compliance and Security | |||
GDPR & CCPA compliance Privacy controls and data handling aligned with major data protection requirements. | |||
User rights management Support user privacy and data rights workflows. | |||
Single sign-on (SSO) Enterprise login through the customer's identity provider. | – | – | Planned |
Audit logs Record important account and configuration changes for governance. | – | – | Planned |
Frequently asked questions
AdShift uses a free pilot, usage-based Growth pricing, and custom Enterprise pricing for teams with advanced needs. Free pilots do not generate MRR; paid plans scale with usage and feature needs.
Yes, you can upgrade or switch plans at any time. Your pricing adjusts transparently based on your usage and needs. Contact us if you'd like to discuss which plan is right for your business.
Yes, Free / Pilot lets you start measuring campaigns at no cost. Upgrade timing depends on pilot length, usage, and whether you need features such as advanced revenue reconciliation, CDP-like forwarding, or managed warehouse sync.
A conversion depends on your industry, but in general, it's a valuable action from a user who sees an ad. Usually, it's an app installation, and later the user interacts with the app and spends money. Organic installs or actions that AdShift doesn't attribute are not counted as conversions and are free.
Yes, Free / Pilot is free during the pilot period and includes up to 10K attributed conversions per month with a limited feature set. After the pilot, customers move to Growth, App Analytics, or Enterprise depending on their usage and feature needs.
You can get started in minutes. Request access to Free / Pilot, integrate the SDK, and start tracking your campaigns. Our support team is available to help with integration if needed.
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