AdShift is a Mobile Measurement Platform (MMP) for mobile attribution and in-app analytics. We help teams measure mobile marketing performance by connecting attribution, in-app events, deep links, and partner postbacks into a single source of truth.
Identify which channels and campaigns drove installs and post-install value.
Track post-install activity (sessions, purchases, subscriptions) and connect it to acquisition.
Route users to the right content with deep links and deferred deep linking.
Work with partner postbacks (including SKAN where applicable) and reconcile signals across sources.
Use AdShift as a central hub to analyze campaigns and turn performance data into decisions.
Find higher-quality traffic, reduce waste, and improve profitability by optimizing spend with trusted measurement.
Reduce invalid traffic and attribution fraud to protect spend and reporting.
Standardize attribution and reporting across clients and partners.
Understand onboarding and post-install behavior with accurate measurement.
Optimize acquisition with retention and monetization insights by cohort.
Connect acquisition to purchases and subscriptions and optimize for long-term value.