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Why Choose AdShift

Ready for next-level app growth? Level up with AdShift's leading-edge measurement and analytics suite. When fragmented data slows you down, AdShift delivers trusted data and instant insights so your team can act smarter, execute faster, and scale confidently. In today's complex mobile marketing landscape, where data comes from dozens of sources and attribution windows vary by platform, having a unified view isn't just nice to have - it's essential for survival. Move from data paralysis to growth velocity. Transform overwhelming signals into clear next steps. AdShift cuts through the noise to surface exactly what matters and what to do about it. Manual data analysis is time-consuming, error-prone, and doesn't scale. Our automation eliminates repetitive tasks so your team can focus on strategy, creativity, and growth.

Complete Mobile Marketing Visibility

Get robust analytics across all your mobile marketing channels, viewing everything in a single place. AdShift provides a unified view of your entire mobile marketing ecosystem, solving the fragmentation problem that plagues mobile marketers. Instead of juggling multiple dashboards, spreadsheets, and reports from different ad networks, you get one source of truth.

Our platform integrates seamlessly with major ad networks including Google Ads, Meta (Facebook), TikTok through our comprehensive partner marketplace. Whether you're running campaigns on iOS or Android, AdShift tracks every touchpoint in your customer journey.

See exactly how users discovered your app - from the first ad impression through every click, engagement, and conversion. Track post-install behavior including sessions, in-app purchases, subscriptions, and lifetime value (LTV). Compare performance across channels in real-time, identify which campaigns drive high-quality users, and optimize your budget allocation based on actual ROI, not just install volume.

  • Complete conversion journey tracking from first impression to in-app purchase -no gaps, no blind spots in your mobile marketing funnel
  • Multi-touch attribution models that recognize the full customer journey, not just the last click
  • Actionable insights across all channels, campaigns, and partners in one centralized dashboard with customizable views and real-time updates
  • Comprehensive mobile measurement across iOS and Android with detailed device-level insights and platform-specific optimization recommendations
  • Visual journey mapping that shows exactly how users move through your marketing funnel, highlighting drop-off points and optimization opportunities
  • Side-by-side channel comparison with metrics like CPI, ROAS, retention rates to make data-driven decisions
  • Granular campaign-level data including audience segments, geographic performance, and device-specific insights

Advanced Marketing Capabilities: Deeplinking, Segmentation, and Retargeting

AdShift doesn't just measure your marketing - it makes advanced marketing strategies possible. Through sophisticated deeplinking, intelligent audience segmentation, comprehensive marketing analytics, and seamless retargeting capabilities, we transform your measurement platform into a growth engine that actively drives conversions and revenue.

Deeplinking and RightLinks create direct pathways from your ads to specific in-app content, dramatically shortening the customer journey and increasing conversion rates. Instead of users clicking an ad and landing on your app's homepage - then having to navigate to find what they want - deeplinks take them straight to the product page, promotion, or content that interests them. Our RightLink technology ensures deferred deeplinks work even when users haven't installed your app yet, creating seamless experiences whether they're clicking from mobile web, email, or social media.

But advanced marketing goes beyond just routing users - it requires understanding who they are and how to reach them again. AdShift's audience segmentation capabilities let you create highly specific user segments based on behavior, demographics, engagement patterns, purchase history, and campaign source data. These segments power retargeting campaigns that deliver personalized ads to users who've already shown interest, dramatically improving ROI compared to broad prospecting campaigns.

Our marketing analytics layer ties it all together, providing the insights you need to understand which deeplinks drive conversions, which audience segments have the highest LTV, and which retargeting campaigns deliver the best ROAS. You can see exactly how users move through your funnel - from ad click to deeplink to in-app action to purchase - and optimize each step of the journey. This complete view enables data-driven retargeting that re-engages users at the right moment with the right message.

  • Advanced deeplinking and RightLink technology that routes users directly to specific in-app content from ads, emails, or social media - shortening the customer journey and increasing conversion rates by eliminating navigation friction
  • Deferred deeplinks that work even before app installation, capturing user intent and delivering them to the right content immediately after install, ensuring no marketing touchpoint is wasted
  • Audience segmentation based on behavior, demographics, engagement patterns, purchase history, and campaign source data - creating highly targeted user groups for personalized marketing
  • Seamless retargeting campaign capabilities that leverage your attribution data to reach users who've engaged but haven't converted, delivering personalized ads at optimal times with messages that resonate
  • Marketing analytics that track the complete user journey from ad click through deeplink to conversion, showing exactly how each touchpoint contributes to revenue and enabling optimization of retargeting strategies
  • Personalized campaign execution that uses audience insights to deliver the right message to the right user at the right time - whether that's re-engaging lapsed users, upselling existing customers, or re-converting abandoned carts
  • Complete funnel visibility showing drop-off points, conversion bottlenecks, and optimization opportunities across the entire customer journey, from first touch to final purchase
  • Proven ROI improvements through retargeting - our clients see significantly higher conversion rates and ROAS when retargeting users who've already shown intent compared to cold prospecting campaigns

Revolutionary Features That Set AdShift Apart

These aren't just nice-to-haves; they're game-changing capabilities that save time, reduce complexity, and unlock possibilities that simply don't exist in traditional platforms. What makes these features revolutionary isn't just what they do - it's how they fundamentally change the economics and speed of mobile marketing operations.

Incoming Events Config

This is AdShift's proprietary innovation - a system that enables server-side remapping, correction, or extension of events sent from applications without requiring app store updates. No other MMP offers this capability. Here's why it matters: traditional platforms force a cycle of identifying errors, communicating with client teams, waiting for tickets, coordinating fixes, testing, and finally releasing new app versions—a process that can take weeks or months.

With Incoming Events Config, you eliminate this entire cycle. When our SDK integrated with a client's app sends events with incorrect parameter types—for example, an event expecting a string array like ["product1", "product2"] but receiving a comma-separated string like "product1,product2"—we can fix this server-side instantly. No communication with client developers. No waiting for app releases. No risk of breaking existing functionality. The fix happens in our middleware layer, correcting the data format before it's even stored.

But it goes beyond error correction. When business needs change—perhaps a client wants to dynamically add a property like source: "promo_summer" to all purchase events for a new campaign—this can be implemented server-side in minutes. No development work. No app releases. Just immediate deployment. This dramatically increases system flexibility, reduces time-to-market from weeks to minutes, decreases technical support costs, and builds client trust through rapid problem resolution. The entire platform can operate without this feature, but having it is a game-changing convenience that turns integration errors from costly delays into quick fixes.

CDP-Like Event Forwarding

Traditional MMPs collect mobile user activity, associate it with advertising sources, and present aggregated reports or send postbacks to ad networks. Some offer raw data exports, but these are typically limited to predefined cloud storage destinations like Amazon S3 or Google Cloud Storage, available only on high-tier enterprise plans, with minimal configurability.

AdShift's CDP-like event forwarding fundamentally changes this paradigm. Since we already collect user mobile activity data as an MMP, we're just one step away from being a CDP-like solution—we need to send our raw, gathered mobile data to external tools. And that's exactly what we do. Our event forwarding functionality lets you automatically export user event data (clicks, installs, sessions, in-app actions, ad interactions) to any external tool you use—data warehouses like Snowflake, BigQuery, or Redshift; BI tools; marketing automation platforms like Braze, HubSpot, Iterable, or Klaviyo; customer support tools like Intercom or Zendesk; or custom webhooks to your own backend systems.

This is implemented through a built-in UI giving you granular control: you decide which events to send, how often (real-time or batch), and where. Webhook support lets you define real-time HTTP endpoints to push selected events instantly to your own backend systems—ideal for triggering workflows, notifications, or custom pipelines. Filter logic allows you to forward only high-value or relevant events—for example, only purchase events over $100, or events from users in specific campaigns. The business value is profound: AdShift becomes the single platform to manage all mobile-related data, acting as a central event router, not just an attribution engine. This eliminates the need to use both an MMP and a CDP as separate services—reducing tech stack complexity, eliminating integration overhead, cutting costs, and giving you full control over where your data flows. You get one SDK to maintain, one platform to learn, but all the flexibility of enterprise data infrastructure.

  • Incoming Events Config—our proprietary, industry-unique server-side event remapping system that fixes integration errors (like incorrect parameter types: string vs array), corrects data formats, and extends events with new properties—all without requiring app store updates, reducing resolution time from weeks to minutes and dramatically increasing system flexibility
  • Real-world example: when a client sends "product1,product2" as a string instead of ["product1", "product2"] array, we fix it server-side instantly. When they need to add source: "promo_summer" to all purchase events for a campaign, we implement it in minutes—no development, no app releases, just immediate deployment

Superior Security and Privacy Standards

When your data is polluted by bots, click farms, and fake installs, even perfect strategies fail. AdShift safeguards your data and prevents mobile ad fraud. Fraud costs the mobile advertising industry billions annually, and without proper protection, you're essentially paying for fake users who will never engage or convert.

Security and privacy are fundamental to everything we do. We're committed to protecting your data with industry best practices and robust security measures. Our fraud prevention systems help identify and block suspicious activity, ensuring your marketing spend drives genuine growth, not fake engagement.

We understand the critical importance of data privacy and security in today's mobile marketing landscape. We're building our platform with security-first principles, implementing comprehensive measures to protect your data and ensure it's handled responsibly and securely.

Every dollar you spend should drive genuine growth. With AdShift's commitment to security and fraud protection, you can trust that your data is protected and your insights reflect real user behavior. When you're making budget decisions based on data, that data must be accurate and trustworthy.

  • Fraud protection measures designed to identify and block suspicious activity, helping ensure your marketing spend reaches real users
  • Security-first approach with robust infrastructure designed to protect your data and maintain data integrity
  • Commitment to data privacy and security best practices, ensuring responsible handling of your marketing data
  • One trusted view - ensuring you only measure real users and every dollar drives genuine growth, with fraud protection working to keep your insights clean and actionable
  • Multi-layered approach to fraud prevention, combining various detection methods to identify and block fraudulent activity
  • Continuous improvement of our security and fraud prevention capabilities, staying ahead of emerging threats
  • Transparency in fraud detection - insights into blocked activity help you understand the scope of fraud in your campaigns
  • Working with security and fraud detection experts to continuously improve protection for all clients while maintaining strict data privacy

The Finest Experts at Your Disposal

You're in the best hands. What truly differentiates AdShift isn't just our technology—it's our commitment to your success. We're accessible, responsive, and genuinely invested in your growth. Every client matters, regardless of size, and we prove it through exceptional, personalized service.

We Care About Your Success - It Shows in Our Support. Our support team is available across multiple time zones and speaks your language—literally and figuratively. Whether you need help with SDK integration, understanding your analytics, troubleshooting attribution issues, or optimizing campaign performance, we're just a message away. Complex issues get escalated to senior engineers who work directly with you until resolution—no ticket ping-pong, no runaround.

But support is more than just responding to questions—it's about being accessible when you need us, proactive in identifying opportunities, and committed to your success even when it's not our direct responsibility. We've helped clients debug SDK issues at 2 AM. We've analyzed campaigns on weekends to help meet Monday morning deadlines. We've created custom solutions for unique use cases. That's not exceptional service - that's our standard. Because when you succeed, we succeed.

Through our extensive partner marketplace, you get access to thousands of best-in-class tools and services that integrate seamlessly with AdShift.

Integration shouldn't be a months-long project requiring extensive development resources. Our SDK is lightweight, our documentation is comprehensive, and our integration support is hands-on. Most clients are up and running with full attribution tracking in under a week. We handle the technical complexity so you can focus on growth.

  • Dedicated technical support team covering multiple languages and time zones with short response time, offering help with integration, analytics, troubleshooting, and optimization
  • Simple, straightforward integration process that doesn't require extensive technical resources - most clients are tracking attribution within a week with hands-on support throughout
  • Active user community and knowledge base with case studies, best practices, troubleshooting guides, and peer-to-peer learning opportunities
  • Rapid escalation path for critical issues with direct access to senior engineers and product leaders when you need urgent assistance or have feature requests

Fair and Transparent Pricing Aligned with Your Success

AdShift's business model is aligned with your success. We believe in fair, transparent pricing that grows with you. Unlike competitors who lock you into rigid enterprise contracts with confusing pricing tiers and hidden fees, we keep it simple: you pay for attributed installs, period.

Here's how it works: if a campaign drives 1,000 attributed installs, you pay for 1,000 installs. If a campaign drives zero installs (or we can't attribute them), you pay zero. This performance-based model means our interests are perfectly aligned—we only make money when you succeed, so we're incentivized to help you grow.

No setup fees. No minimum monthly commitments. No confusing tier structures where you're not sure which plan fits your needs. No surprise charges for API calls or data exports. What you see is what you pay. As you scale, pricing scales with you at predictable rates, so you can budget confidently.

Compare this to enterprise competitors who require annual contracts, minimum spend commitments, and charge extra for 'premium' features that should be standard. Their complex pricing models make it hard to predict costs, and you often end up paying for features you don't use. With AdShift, every dollar you spend directly relates to growth—no waste, no confusion.

  • Transparent pricing model based solely on attributed installs—you only pay for what works, with clear per-install rates and no hidden calculations
  • No hidden fees, no complicated tier structures, no minimum commitments—just clear, fair pricing that scales linearly with your growth
  • Performance-based pricing means our success is tied to your success—if campaigns don't perform or we can't attribute installs, you don't pay
  • Unmatched value proposition compared to enterprise-focused competitors with complex pricing models, annual contracts, and minimum spend requirements
  • Zero setup fees, zero onboarding costs, zero hidden charges - you pay only for attributed installs, making it easy to get started and scale
  • Predictable costs that scale with your success—as your install volume grows, pricing adjusts transparently so you can budget and plan with confidence
  • Flexible billing that adapts to your business cycles—no annual contracts locking you in, no penalties for scaling down during slow periods
  • Direct cost comparison tool shows how much you'd pay vs. enterprise competitors, typically saving 30-50% while getting better features and support

Experience the Difference Unified Data Makes

It's easy to make good choices when you have good insights. Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get answers to all of your questions and make good choices for your business and customers.

The difference between AdShift and other platforms isn't just in the features—it's in the philosophy. We believe mobile marketing measurement should be accessible to companies of all sizes, not just enterprises with million-dollar budgets. We believe pricing should be transparent and tied to performance. We believe support should be exceptional, not a premium add-on. We believe innovation should solve real problems, not just follow trends.

Thousands of apps trust AdShift to measure their marketing performance, from fast-growing startups to established brands. They chose us because they wanted a partner, not just a vendor. They wanted transparency, not contracts. They wanted growth, not complexity. They wanted support that actually helps, not a help desk that deflects.

Your marketing data is too important to be fragmented across dozens of tools. Your budget is too valuable to waste on fraud or poor attribution. Your growth is too critical to be slowed by confusing platforms or slow support. AdShift brings it all together: unified data, clear insights, and the support you need to turn measurement into growth.

With AdShift, you're not just getting a measurement platform—you're getting a partner committed to your growth. Innovative features that solve real problems. Transparent pricing that aligns with your success. Expert support that's there when you need it. All designed to help you make every marketing dollar count.

Request a demo today and discover why leading marketers choose AdShift. Let's talk about how we can help you turn data into growth.