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Airbridge alternative

AdShift vs Airbridge: your data stays in the EU

Mobile attribution for Android and iOS, hosted in the European Union: a public price of $0.03 per attributed install, with basic fraud protection in the Growth plan.

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12,000 attributed installs free in your first year. No card.

  • Public price

    $0.03

    per attributed install

  • First 3 months

    Every add-on included

    Data export, ad revenue and more

  • Built in the EU

    Your data stays in the EU

    Independent, not owned by an ad network

The product

What you get with AdShift

Attribution, revenue and your raw data in one place. Everything below is live today.

Independent by design

AdShift is an independent MMP, not owned by any ad network, so attribution has no stake in which network gets the credit.

Cost import and ROAS, basic fraud protection and deferred deep links are Growth features. Data export, ad revenue by install source, subscription revenue, custom dashboards and branded link domains are add-ons, priced individually. All of them are switched on for the first 3 months of every account.

Dashboards

See your sources side by side

Put up to five sources on one chart and switch between trend and composition. Build your own dashboards from the metrics you care about.

  • Cohorts, retention and LTV
  • Custom dashboards
  • Roles and permissions for your team
AdShift dashboard chart comparing daily impressions from TikTok, Google Ads and Meta Ads

Overview

Installs, revenue and cost on one screen

Paid and organic installs next to revenue and ad spend. Filter by app, date range, country, campaign and media source.

  • Cost import and ROAS
  • Ad revenue and subscription revenue by install source
  • Basic fraud protection
AdShift overview screen with total, organic and non-organic installs, revenue and cost

AdShift and Airbridge

Three things to compare

What AdShift does first, then what Airbridge publishes about the same thing.

  1. Your data stays in the EU

    AdShift is built and hosted in the European Union, on Amazon Web Services in Stockholm.

    Airbridge states that all its infrastructure is located in the AWS Tokyo region. [2]

  2. Fraud protection at a public price

    AdShift's Growth plan includes basic fraud protection at a public price of $0.03 per attributed install.

    Airbridge lists fraud detection and raw data export among what Growth adds to Core; Growth is priced on request. [1]

  3. Pay per install, not per event

    AdShift bills attributed installs only; in-app events, purchases and organic installs are free.

    Airbridge Core counts every event it collects for your app, such as an install, an app open or a purchase, as a data point. [1]

Comparison

AdShift and Airbridge at a glance

Price per unitAdShift$0.03 per attributed install above the free allowance.AirbridgeCore: from $40 a month with 500,000 data points, then $0.0001 per data point. Growth: custom price, based on MAU or installs. [1]
What is billedAdShiftAttributed installs only. Re-engagements are measured but not billed; in-app events, purchases and organic installs are free.AirbridgeCore: every event collected for your app (an install, an app open, a trial start, a purchase) is one data point. Clicks, impressions and postbacks are not counted. [1]
Free allowanceAdShift12,000 attributed installs in your first year. Growth features and add-ons are switched on for the first 3 months.AirbridgeA 30-day free trial of Core. Core measures paid ads on Google, Meta, Apple Ads and TikTok only. [1]
Data exportAdShiftRaw data and aggregated reports to BigQuery, Snowflake, Amazon S3, Google Cloud Storage and Azure Blob Storage, hourly or daily. An add-on, included for your first 3 months.AirbridgeNot on Core. On Growth: scheduled raw data export to cloud storage (the data export page names Amazon S3 and Google Cloud Storage) and a raw data API. [1] [3]
SKANAdShiftSKAN Conversion Studio, postbacks, AdAttributionKit, and iOS installs counted once.AirbridgeSKAN reporting, a conversion value manager and SKAN overlap reports on Core and Growth. AdAttributionKit is not mentioned on its product pages. [1] [5]
Fraud protectionAdShiftBasic fraud protection on Growth, and on Free for your first 3 months; it flags suspicious traffic.AirbridgeNot on Core. On Growth: click-to-install time (CTIT) reports, fraud validation rules and further checks. [1] [4]

The Airbridge column repeats what Airbridge publishes about its own product. Numbers in brackets lead to the sources at the bottom of this page.

Pricing

What it costs at your volume

Set your monthly attributed installs and see the AdShift bill next to what Airbridge publishes.

Cost calculator

See your bill before you sign up

50,000
1,0001,000,000

Your AdShift cost

$1,470per month, averaged over your first year

600,000 attributed installs in the first year
$17,640 per year
First 12,000 (first year only)
$0
588,000 installs × $0.03
$17,640

AdShift bills attributed installs only. Organic installs, in-app events and purchases are free. The 12,000 free installs apply to your first year only, so the monthly figure is a first-year average.

The same volume at public list prices

  • AdShift$1,470

    Growth includes cost import and ROAS, basic fraud protection and deferred deep links. Add-ons are priced individually and are not in this figure.

  • AirbridgeNo public price

    Billed per data point, not per install: every event Airbridge collects (an install, an app open, a purchase) counts. Core from $40 a month with 500,000 data points, about 35,000 monthly active users by Airbridge's own estimate; Growth priced on request.

Sources and assumptions

  • AdShift: 12,000 attributed installs free in your first year, then $0.03 per attributed install. For this comparison the free allowance is spread evenly over 12 months.
  • Airbridge: Core from $40 a month with 500,000 data points, then $0.0001 per data point; Growth priced on request, based on MAU or installs. A data point is any collected event, so no per-install figure can be derived. Source: airbridge.io/en/pricing, checked on 15 November 2026.

Add-ons are not in these totals: neither AdShift nor the other vendors publish add-on prices. Larger accounts usually negotiate individual rates.

Already using another MMP?

Check AdShift before you change anything

Nothing in your Airbridge setup has to change while you look at AdShift. The Free plan has no contract and no card, so you decide once you have seen your own numbers.

How it works next to your current MMP

  1. Start on the Free plan

    Create an account and add your app. No contract, no card and no sales call.

  2. Add the SDK when it suits you

    The AdShift SDK works in the same build as the Airbridge SDK, so your current measurement keeps running and both see the same traffic.

  3. Decide on your own numbers

    Compare attributed installs, cost and revenue by source. Stay with Airbridge, move to AdShift or keep both: there is nothing to cancel.

Listonic, a grocery list app with 30M+ downloads, measures ad revenue with AdShift.

Read the case study

Frequently asked questions

Yes. The AdShift SDK can be added to your app next to your current measurement SDK. Both measure the same traffic, so you can compare installs and revenue by source before you change anything.

Check AdShift on your own traffic

Start free with 12,000 attributed installs in your first year, or book a demo and we will go through your setup together.

Start freeBook a demo

12,000 attributed installs free in your first year. No card.

Sources

Everything this page says about Airbridge comes from the public pages of Airbridge listed below, checked on 12–15 November 2026. Plans and prices change, so check the vendor's page for current terms.

  1. [1] Airbridge pricing: Core and Growth plans, plan comparison and pricing FAQ: https://www.airbridge.io/en/pricing
  2. [2] Airbridge information security: infrastructure location: https://www.airbridge.io/en/information-security
  3. [3] Airbridge data export: https://www.airbridge.io/en/product/data-export
  4. [4] Airbridge fraud protection: https://www.airbridge.io/en/product/fraud-protection
  5. [5] Airbridge iOS and SKAN: https://www.airbridge.io/en/product/ios-skan

Airbridge is a trademark of its owner; AdShift is not affiliated with Airbridge. Other product names mentioned on this page belong to their owners.

Airbridge alternative with your data in the EU | AdShift