Author

Kamil Andziak

Co-founder, AdShift

Co-founder of AdShift, building the attribution engine and backend systems behind mobile measurement for teams that need reliable campaign, event and ROAS/LTV data.

Articles by Kamil Andziak

Team reviewing marketing analytics on a laptop

Mobile Measurement

28 August 2026

SKAN in 2026: A Practical Measurement Playbook

SKAdNetwork reporting is not broken, it is just coarse. Here is how to read SKAN signals honestly, validate them against your own data, and keep ROAS decisions defensible when most of your iOS conversions arrive aggregated and delayed.

Person working at a desk with marketing and measurement dashboards

Mobile Marketing

15 July 2026

Understanding MMPs and AdShift

Discover what a Mobile Measurement Platform is, how it works, and how AdShift helps you track user journeys, measure campaign performance, and drive meaningful growth for your app.