Author

Kacper Woźniak

Co-founder, AdShift

Co-founder of AdShift, building a mobile measurement platform for app teams that need attribution, ROAS/LTV and ad revenue data they can defend.

Articles by Kacper Woźniak

A path runs through a smartphone and continues into rising bars

Mobile Marketing

6 October 2026

Beyond the install: what mobile teams actually need from measurement

The real mobile measurement problem starts after the install: revenue lives in several systems, dashboards disagree, exports matter, and every migration from an existing MMP has to be low-risk.

Mobile Marketing

5 September 2026

Why we built AdShift: a measurement layer mobile teams can trust

Mobile teams do not need another dashboard. They need a measurement layer they can trust. AdShift was built from our adtech experience to help app teams connect attribution, ROAS/LTV, fraud, deep links and ad revenue in one place.