Author
Kacper Woźniak
Co-founder, AdShift
Co-founder of AdShift, building a mobile measurement platform for app teams that need attribution, ROAS/LTV and ad revenue data they can defend.
Articles by Kacper Woźniak
Mobile MarketingHow to set up measurement before your first app retargeting campaign
Three attribution windows, an event plan and a consent check decide whether your first retargeting campaign produces numbers you can defend. Set them before the first impression, not after.
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Mobile MarketingHow to attribute ad revenue to user acquisition source in a mobile app
Your MMP shows zero revenue for every campaign because ad revenue arrives impression by impression through the mediation SDK, and this guide explains how to connect that revenue to the source that acquired each user, format by format.
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Mobile MarketingBeyond the install: what mobile teams actually need from measurement
The real mobile measurement problem starts after the install: revenue lives in several systems, dashboards disagree, exports matter, and every migration from an existing MMP has to be low-risk.
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Mobile MarketingWhy we built AdShift: a measurement layer mobile teams can trust
Mobile teams do not need another dashboard. They need a measurement layer they can trust. AdShift was built from our adtech experience to help app teams connect attribution, ROAS/LTV, fraud, deep links and ad revenue in one place.
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