Author

Kacper Woźniak

Co-founder, AdShift

Building AdShift, a mobile measurement platform for teams that need attribution they can actually defend. Writes about SKAN, incrementality and the messy reality of privacy-first measurement.

Articles by Kacper Woźniak

Team reviewing marketing analytics on a laptop

Mobile Measurement

28 August 2026

SKAN in 2026: A Practical Measurement Playbook

SKAdNetwork reporting is not broken, it is just coarse. Here is how to read SKAN signals honestly, validate them against your own data, and keep ROAS decisions defensible when most of your iOS conversions arrive aggregated and delayed.

Mobile Marketing

15 July 2026

Understanding MMPs and AdShift

Discover what a Mobile Measurement Platform (MMP) is, how it works, and how AdShift helps you track user journeys, measure campaign performance, and drive meaningful growth for your app.

Mobile product analytics on a smartphone

Mobile Marketing

1 July 2026

Why Choose AdShift?

Discover how AdShift helps you get full visibility into your campaigns, track user behavior, measure LTV and ROAS, and make data-driven decisions across channels. Learn why marketers choose AdShift to optimize performance and maximize results.