Author
Kacper Woźniak
Co-founder, AdShift
Co-founder of AdShift, building a mobile measurement platform for app teams that need attribution, ROAS/LTV and ad revenue data they can defend. Writes about mobile measurement, SKAN, incrementality and the messy reality of privacy-first growth.
Articles by Kacper Woźniak
Mobile MarketingWhy we built AdShift: a measurement layer mobile teams can trust
Mobile teams do not need another dashboard. They need a measurement layer they can trust. AdShift was built from our adtech experience to help app teams connect attribution, ROAS/LTV, fraud, deep links and ad revenue in one place.
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Mobile MeasurementSKAN in 2026: A Practical Measurement Playbook
SKAdNetwork reporting is not broken, it is just coarse. Here is how to read SKAN signals honestly, validate them against your own data, and keep ROAS decisions defensible when most of your iOS conversions arrive aggregated and delayed.
Read moreMobile MarketingUnderstanding MMPs and AdShift
Discover what a Mobile Measurement Platform is, how it works, and how AdShift helps you track user journeys, measure campaign performance, and drive meaningful growth for your app.
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