The Complete
Measurement Suite
Stop optimizing in the dark. Gain total clarity on your campaign performance across every channel and device. Understand exactly what drives growth and scale confidently with a unified, privacy-first platform.
Advanced Attribution
Capture every conversion with privacy-preserving models that overcome signal loss. Get reliable, unbiased data to optimize effectively across all your iOS and Android campaigns.
Single Source of Truth
Unite all your data in one trusted platform. Eliminate discrepancies between sources, remove fragmentation, and make confident decisions based on complete, accurate information.
Real-Time Data Access
Access campaign performance as it happens. Get instant visibility into installs, events, and revenue with dashboards that update in real-time for immediate optimization.
Audience Segmentation
Divide your audience into meaningful groups based on behavior, demographics, and psychographics. Target the right users with personalized messages to boost retention.
Cross-Platform Mastery
Your users exist everywhere. Your measurement should too. We bridge the gap between devices to deliver a single, cohesive view of the customer journey.
Mobile First, Not Mobile Only
While we excel at mobile attribution, our technology extends seamlessly to web and beyond, ensuring no touchpoint is missed.
Web-to-App Continuity
Convert web traffic into loyal app users. Track the transition from mobile web to app install with precision smart banners and deep linking.
Target the right user,
every time
Don't treat your users as a monolith. Divide your audience into meaningful subgroups based on shared characteristics to deliver hyper-personalized campaigns that drive engagement and retention.
Behavioral
Group users based on actions: session frequency, feature usage, purchase history, or specific in-app milestones.
Psychographic
Target based on interests and lifestyle. Understand not just what users do, but why they do it, to tailor your messaging.
Demographic
Segment by age, location, language, and device type to ensure your campaigns reach the right persona.
Audience Segments
Everything you need to measure gaming performance
From casual mobile hits to complex browser-based games, get the full picture of your player's journey across mobile and web.
Cross-Platform Measurement
Measure installs, conversions, and revenue across PC, console, mobile, and web. Connect any marketing touchpoint to game purchases on Steam, Epic, PlayStation, Xbox, and Nintendo.
Unified Player View
See how players move between devices throughout their lifetime. Connect the dots from mobile ad to PC and console purchase, creating a single source of truth for every player's journey.
In-Game Event Measurement
Go beyond installs. Attribute tutorial completions, first purchases, activations, and custom events across all gaming platforms with the same precision you expect from mobile.
ROI & LTV Insights
Link every marketing dollar to long-term player value. Compare CAC, ROAS, and LTV across platforms to identify which channels deliver your most profitable players.
Raw Data & Analytics
Access granular attribution data for custom analysis. Export to your data warehouse and combine with first-party data to unlock insights unique to your gaming business.
Seamless Integrations
Connect instantly with Steam, Epic, PlayStation, Xbox, and Nintendo, plus thousands of ad networks. No complex implementations – just out-of-the-box measurement.
Common Questions
Learn more about how our measurement suite fits into your stack. Can't find what you're looking for?
Start measuring what matters
Join the next generation of growth teams. Setup is fast, data is accurate, and insights are actionable from day one.