Why Choose AdShift?
Discover how AdShift helps you get full visibility into your campaigns, track user behavior, measure LTV and ROAS, and make data-driven decisions across channels. Learn why marketers choose AdShift to optimize performance and maximize results.
The short answer
- One platform for attribution, fraud prevention, deep linking, and incrementality testing.
- Real-time data — not overnight batches — so you can act on what is happening now.
- No data hostage fees. You own your raw events and can export at any time.
- Privacy-first from the ground up: ATT, SKAN, and GDPR handled natively.
Choosing a Mobile Measurement Platform is one of the most consequential infrastructure decisions a mobile marketing team makes. The wrong choice means inaccurate attribution, inflated CPIs, and budget decisions built on bad data.
Full-funnel visibility in one platform
Most measurement stacks are assembled from parts: one tool for attribution, another for deep linking, a third for incrementality. Every handoff between tools creates a gap. AdShift consolidates everything in one platform with one data model.
One source of truth
Your performance team, media buyers, and finance all see the same numbers. Fewer arguments about whose dashboard is right.
Real-time, not overnight
Legacy measurement platforms batch their data. You see yesterday's performance today. AdShift delivers campaign data within minutes of the event, so you can catch a broken campaign before it burns through budget overnight.
Fraud protection that runs before attribution
Most fraud protection runs as post-hoc analysis. AdShift's fraud detection runs in real time, before suspicious events enter your attribution data. Click injection, SDK spoofing, device farms, and install fraud are blocked at the point of measurement.
Deep linking across every touchpoint
AdShift routes users directly to the right in-app destination from any touchpoint: paid ads, email, SMS, social, QR codes, and web-to-app flows. The experience works whether the app is already installed or not.
Privacy-first by design
AdShift handles consent state natively across all attribution flows. SKAdNetwork is fully supported with conversion value configuration and modelled attribution for users who decline tracking. You do not need a separate vendor to be compliant.
Transparent pricing, not a negotiation
No hidden data fees, no per-event charges beyond your plan, no fees to export your own raw events. You own your data and can export it to your data warehouse at any time.
Frequently asked questions
Is AdShift suitable for early-stage apps?+
Yes. AdShift pricing scales with usage. Early-stage apps benefit most from establishing accurate measurement before scaling paid spend.
Does AdShift work with all major ad networks?+
AdShift integrates with 5+ major ad platforms out of the box including Meta, Google, Apple Search Ads, TikTok, and AppLovin.
How does AdShift handle ATT and GDPR?+
AdShift is built privacy-first. Consent state is respected across all attribution flows. For iOS, both SKAN and modelled attribution are supported.
About the author
Building AdShift, a mobile measurement platform for teams that need attribution they can actually defend. Writes about SKAN, incrementality and the messy reality of privacy-first measurement.
See it on your data
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