Break down the silos between your mobile app and website. Adshift unifies cross-platform data to give you a holistic view of your user journeys, enabling smarter decision-making, precisely coordinated campaigns, and a seamless experience that drives higher lifetime value.
Securely connect your first-party data with major ad networks, media partners, and analytics tools to create a robust, privacy-safe data ecosystem.
Build high-intent segments by combining web browsing behavior with in-app engagement, allowing for hyper-targeted campaigns that boost conversion rates.
Instantly activate your custom audiences across mobile, desktop, and CTV platforms, ensuring your message reaches the right user on the right device at the right time.
Move beyond last-click attribution. Understand the true incremental value of each channel with deduplicated, cross-platform measurement that reveals what's really driving growth.
Cross-platform marketing is the strategic practice of unifying brand experiences and data measurement across all digital touchpoints—specifically bridging the critical divide between Mobile Web and Native Apps. It goes beyond simply having a presence on both; it's about creating a single, fluid user journey.
Multichannel marketing often treats Web and App as separate business units with distinct budgets and KPIs. Cross-Platform marketing unifies them into a single strategy. It ensures that a user who clicks a Facebook ad on their phone and converts on their laptop is recognized as one person, not two separate acquisitions.
Focuses on the user's unique journey across devices, moving beyond cookie-based tracking to stable, privacy-compliant identity resolution.
Connects disparate web traffic logs and in-app event streams into a single source of truth for accurate reporting and analysis.
Delivers content that adapts to the user's current device and intent—offering deep links to the app for mobile users while keeping desktop users on the web.
Comparing a fragmented approach with a modern, unified cross-platform strategy.
Treats Web and App as separate business units with separate budgets and KPIs.
Treats the user as one entity, regardless of the device or platform they use.
Users can start on the web and finish in the app without friction (e.g. via smart banners).
Retarget web visitors in your app, or exclude app users from web acquisition campaigns.
App users typically convert at higher rates. Moving web traffic to the app unlocks this potential.
Stop paying for existing users. Understand exactly which channel drove the install or purchase.
Web-to-App Smart Banners driving organic installs.
Identity resolution replacing cookie-based tracking.
CTV-to-Mobile attribution (TV ads driving app installs).
Unified measurement for SKAdNetwork and Android Privacy Sandbox.
Media Mix Modeling (MMM) for holistic budget planning.
As customers become more digitally savvy, omnichannel advertising will become even more critical to building brand loyalty and driving revenue.
Analytics is essential to bridging the Web and App divide. By tracking behavior across both, businesses can stop guessing and start optimizing based on the full picture.
Measure the total value of a user across their web and app activity combined.
Ensure you aren't paying twice for the same conversion on different platforms.
See if users drop off during the web-to-app transition (e.g. store download friction).
Implement deep links to take users directly to content, not just the app store.
Use Smart Banners on your mobile web to encourage app installs organically.
Unify your event naming conventions across Web and App.
Analyze user cohorts based on acquisition source (Web vs. Paid App Install).
Ensure consistent messaging and creative across mobile and desktop ads.
Discover how Adshift can help you connect your data, optimize your campaigns, and deliver a truly omnichannel experience.