Adshift

Running ad campaigns comes with plenty of challenges

Which campaigns actually perform best?
Which ones bring users who spend money in your app (e.g. higher LTV)?
Which channels truly drive results?
How do you handle multiple data sources, discrepancies, and partner reports?
And most importantly - who should actually get credit (and payment) for driving each install?

Also thinking about how to run smarter campaigns? AdShift is for you.

A Mobile Measurement Platform (MMP) is a technology that connects data from multiple sources (Google Ads, Meta, TikTok, and others) and shows where your users really come from - and how their engagement translates into app growth and revenue.

Why does this matter?

Because with today's privacy limits and data scattered across different sources, marketers need one place to see the full conversion journey. Without it, it's impossible to get the complete picture of which ads and touchpoints actually led a user to install the app.

Analyzing campaigns across multiple channels is messy, budgets are wasted on low-quality users, and sometimes several partners get paid for the same install.

That's exactly what we're solving with AdShift.

How we do it

Partner integrations provide data on user interactions with ads.
Our SDK tracks user events and in-app behavior.
By combining both, we build a complete conversion journey - from ad impression to in-app activity.

We can tell which ads a user saw, clicked, and on which channels before installing your app.

We can also track what they do afterwards - purchases, sessions, retention, and engagement over time.

Data you can see - and act on

At the heart of AdShift is an advanced analytics layer with interactive dashboards that make campaign performance easy to understand.

See results across channels, measure user quality, analyze LTV, ROAS, retention, cohort trends, and optimize your budget - all from one place.

You can also configure and adjust campaigns directly in the platform, making insights instantly actionable.

And there's more - AdShift enables retargeting campaigns with personalized creatives and deep links that shorten the path to conversion, leading users straight to the right content or product page. With AdShift, marketers finally get the clarity, control, and confidence to make every campaign count.