News and Press
Translations.com Partners with ADSHIFT to Revolutionize International Paid Search Campaigns with Global ADSHIFT®
CHICAGO, June 27, 2016 - Translations.com, the world's largest privately held provider of language services and translation-related technologies, and a division of TransPerfect, today announced a partnership with ADSHIFT, a paid search strategy and SaaS technology firm.
This partnership, named Global ADSHIFT®, will streamline the process of launching and managing global paid search campaigns by marrying Translation.com's international teams of paid search content experts and ADSHIFT's automated bid and budget management platform.
"We are pleased to form this partnership with Translations.com," said Jason Randolph, the Chief Innovation Officer at ADSHIFT, "We believe this integration is a perfect fit for customers that need to maintain the highest level of paid search expertise, content and automation in all of their international markets."
"We're proud to pair our skilled creative experts around the globe with ADSHIFT's game-changing strategy and bid management technology," said Colt Foutz, Transperfect's Director of Digital Content Optimization, "Clients can depend on their message being delivered to the right audience, at the right time, and in the right way, thanks to our fluent, in-country writing professionals and ADSHIFT's scalable campaign management."
Key Advantages of the Partnership:
- Local and Automated Messaging: Paid Search creative ad copy will be written by on-the-ground, fluent writing professionals, ensuring all Global ADSHIFT's® customers will have locally relevant and culturally accurate ad copy. Additionally, all ad copy will be automatically updated as customers' products' prices change or go on sale or promotion.
- Increased Ad Performance Not only will Global ADSHIFT® increase click-through-rates with its messaging capabilities discussed above, but the Partnership will also eliminate wasted ad spending on products that are out of stock and lead to website error pages. When products come back in stock and error pages are fixed, these ads will be automatically reactivated.
- Inventory Stability: On a per market basis, Global ADSHIFT® will automatically adjust bidding on paid search ads based on the inventory levels of products. This will allow customers to granularly manage their inventory and supply chain without resorting to price cuts and promotions.
- Paid Search Expertise: All Global ADSHIFT® customers' campaigns will be managed by industry leading experts based in the US. Customers will have access to best-in-class paid search strategy and localized content.
With annual revenues of over $500 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in 90 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ Translations.com’s GlobalLink® Product Suite to simplify management of multilingual content. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.
Headquartered in Chicago, IL, ADSHIFT is a venture backed SaaS technology company that helps companies spend their digital advertising budget more efficiently by automatically reallocating ad spend to their most profitable products and geographic markets. With ADSHIFT's technology, digital ads automatically respond to changes in inventory levels, weather, social trends, interest rates or any other key data sets that drive its clients' businesses. By integrating this key business data into digital marketing campaigns, ADSHIFT delivers the most targeted, relevant and up-to-date ads driving both cost savings and increased revenue. For more information, please visit www.adshift.com.