Bidding Using Product Inventory Levels
Use inventory levels to drive paid search bid and ad copy optimizations
Pause Keywords for Out-of-Stock Products
Stop wasting your advertising budget bidding on keywords that lead to out-of-stock product pages. Keywords are paused immediately when products are no longer available
Increase Bids on Sale or Overstock Items
Adjust bids based on defined inventory levels to push overstock or sale items. Enables bidding based on the number of units in stock
Insert Prices and Discount Percentages into Ad Copy
Improve ad copy quality by dynamically inserting product price, discount percentage (ex: 20% off), inventory availability, or sale end date. Increased relevance can drive higher conversion and click-through rates.
Dynamically Insert Prices, Inventory Availability, and Discounts into Ads
Ad copy is updated daily to reflect current product prices, discounts, and units in stock. More relevant ad copy can lead to a better customer experience, resulting in higher CTR and improved paid search performance.
Sample Inventory Automation Strategy
Here is an example of how ADSHIFT clients can set rules for keyword and ad copy changes based on inventory levels:
The ADSHIFT inventory automation tool has significantly improved our campaigns, eliminating spending on out-of-stock items and promoting sale products. ~ Joe, Ecommerce Director at WestsideWholesale
Our Inventory Bidding Tool Works Across a Wide Range of Industries:
Car Rental Companies
Transparent Reporting Dashboard
Track changes with the ADSHIFT reporting dashboard.
Monitor Changes Daily
Monitor campaign changes and understand how those changes affect paid search performance.
Analyze Performance Trends Over Time
Find correlations between ADSHIFT optimizations and changes in performance.