July 5, 2016 | My Client’s PPC Performance is at a Standstill: Now What?
by Scott Diebel
You have a meeting with your paid search client. You hit their goals last month and the month before that, but now the progress well has run dry. You’re at the PPC performance plateau that occurs in mature accounts that have exhausted their optimization options, from dayparting to state bid modifiers to DKI ads. After 12 months of testing, you’ve zeroed in on the optimal combination of Headline, Description Line 1, and Description Line 2, added every conceivable negative and vetted every keyword that’s even remotely related to your client’s products. So now you’re done, right? After all, you’ve done all that you can do.
June 14, 2016 | The Biggest PPC Challenge You Didn’t Know You Had
by Scott Diebel
With the conclusion of the Google Performance Summit a few weeks ago and IRCE here in Chicago, the industry is abuzz with solutions to classic paid search challenges. From device-specific bidding to offline store-visit measurement, Google continues to remedy the pain points most talked about by today’s digital advertisers. But what about the PPC challenge that everyone is feeling but few are actually able to address?
June 8, 2016 | 3 Use Cases for ADSHIFT’s Data-Integrated Paid Search Solution
At ADSHIFT, we recognized the need for software that can analyze key business data points and automatically execute marketing tactics directly related to business goals. By working with brands and their agencies, our strategists determine which data integration strategies help our clients best reach their goals.
May 19, 2016 | 3 Ways Digital Marketers and Agencies Can Use ADSHIFT to Improve Their Digital Marketing Results
by Evan Dreifuss
Here are 3 immediate ways your company or agency can benefit from working with us.