ADSHIFT was founded as a Pay Per Click marketing strategy and SaaS technology firm focused on integrating client data including inventory, profit margins, and product pricing to drive digital advertising automation. We believe the next frontier in digital marketing is the complete integration of client data as the programmatic driver of digital advertising efficiency.
Digital Integration Methodology
Clients have experienced unparalleled lifts in efficiency when working with our strategy team to remove the divide between business intelligence and hourly advertising changes. Our strategy teams learn about your business in ways never seen before to allow paid search to work as not only a revenue driver but also as an extension of supply chain management control to product pricing decisions.
We have grown to manage over 30 clients including global brand leaders in their categories. Accounts we manage represent over 20 industries from major pharmaceutical brands to E-commerce.
ADSHIFT SaaS Integration Platform
The ADSHIFT Integration Platform was born from the need for a smart platform that would allow paid search marketers to map business changes directly to keywords and ads in their paid search accounts. The core strengths of the platform are keeping the data extraction simple and easy to element the need for any IT involvement.
Just as important as the data integration is complete transparency, reporting is core to the platform allowing users to understand what business triggers including product inventory or price changes are driving keyword and ad level PPC optimizations.